Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.

With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go. Wherever you are, you’ll have the power to create and edit ads, track their performance and manage ad budgets and schedules.

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Key Features

Create brand new ads

Select campaign parameters, such as an advertising objective, to fit your business goals. You can also manage creative work: upload your ad creative, write ad copy and review how your ads look on different devices.

Choose your audience

Define your audience for smarter ad targeting. Adjust your target audience to be as broad or well-defined as you like.

Set up and manage your ad budgets

Set an overall budget for your campaigns and whether it applies to each day or to a campaign’s entire lifetime.

Run ads across multiple apps

Automatically extend your ad across Facebook’s family of apps and services with automatic placements to allow our delivery system more flexibility to get you better results.

Adjust your campaigns

Edit your budget, audience, placement options and creative – including editing multiple ads at once. You can always pause, duplicate or relaunch your ad campaigns at any time.

Improve performance with dynamic creative

Automatically deliver personalised ads with dynamic creative. Dynamic creative uses ad components such as images, videos and text, and combines them in ideal ways for your audiences.

Test which ads perform best

Create an A/B test to determine the best target audience, delivery optimisation, placements, creative or product sets for each of your ad campaigns.

Get real-time insights

See if your ads are driving their intended goal with reporting tools. By spotting trends over time, you can identify areas to adjust – such as your image, budget or audience – to improve your campaign performance.